Description

MacBook Pro M4 16″ (48GB RAM / 512GB SSD)

Professional Powerhouse Laptop

The MacBook Pro M4 16-inch is a premium performance laptop built for creators, engineers, programmers, researchers, and professionals who need extreme speed and efficiency. With the new Apple M4 architecture, this model offers major boosts in CPU, GPU, and Neural Engine performance, powered by 48GB unified RAM that handles heavy workloads like 8K video editing, AI rendering, 3D modelling, and massive datasets without slowdown.

Its stunning 16-inch Liquid Retina XDR display delivers lifelike color accuracy with 1600 nits peak brightness, perfect for creative work. The laptop also features silent operation with advanced thermal design, up to all-day battery life, and strong security through Apple Silicon.

Key Features & User Benefits

  • Apple M4 Chip with Advanced Neural Engine
    Handles AI workloads, 3D tasks, 8K editing, and multitasking faster and more efficiently.

  • 48GB Unified Memory
    Smooth performance for running many professional apps simultaneously without lag.

  • Liquid Retina XDR Display (16″)
    Delivers ultra-realistic visuals, perfect for color-critical work, photography, cinematography, and design.

  • Pro-Level Battery Efficiency
    Extreme performance without sacrificing battery life — perfect for travel and field work.

  • High-Efficiency Thermal Design with Quiet Operation
    Keeps performance consistent without loud fan noise, even during heavy workloads.

Technical Specifications

Processor

  • Apple M4 Chip (Next-Gen Apple Silicon)

  • High-performance cores + Efficient cores

  • Advanced Neural Engine for AI acceleration

Memory & Storage

  • 48GB Unified RAM

  • 512GB SSD (High-speed NVMe storage)

Display

  • 16-inch Liquid Retina XDR Display

  • 1600 nits peak brightness

  • ProMotion 120Hz adaptive refresh rate

  • 1,000,000:1 contrast ratio

  • Wide color (P3) + True Tone

Graphics

  • Integrated M4 GPU (Next-Gen Apple GPU)

  • Hardware-accelerated ray tracing & ProRes support

Battery & Charging

  • All-day battery life (up to 22 hours depending on use)

  • Fast charging via USB-C / MagSafe 3

Connectivity

  • Wi-Fi 6E + Bluetooth 5.x

  • Ports:

    • 3× Thunderbolt / USB-C

    • 1× HDMI

    • 1× SDXC card slot

    • 1× MagSafe 3 charging port

    • 1× 3.5mm headphone jack

Camera & Audio

  • 1080p FaceTime HD camera

  • 6-speaker Hi-Fidelity system

  • Spatial Audio + Dolby Atmos

  • Studio-quality triple-mic array

Build & Other Features

  • Aluminum unibody premium chassis

  • Backlit Magic Keyboard + Touch ID

  • Force Touch trackpad

  • macOS optimized for professionals

Pros & Cons

Pros Cons
Extremely fast for AI, coding, editing, and 3D Storage limited to 512GB
48GB RAM supports heavy multitasking Expensive upgrade options
Bright and color-accurate XDR display Only works best inside the Apple ecosystem
Excellent battery life for a powerhouse No traditional USB-A ports
Silent performance with strong thermal control Limited gaming compatibility

📍 Available at Novelty Tech Solution
Nairobi CBD, Revlon Professional Plaza, Mezzanine 2, Shop No. 1
🌐 www.novelty.co.ke

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